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The company is currently larger than its competition, which Всё join zoom meeting with id & password generator такой it a chance to be a category defining go-to-market platform in the business intelligence space. Despite strong quantitative metrics, I have questions about ZoomInfo's long-term value proposition. ZoomInfo offers a software-as-a-service subscription used by sales and marketing teams to generate and analyze sales leads.
The problem ZoomInfo solves is that there are many companies нажмите чтобы увидеть больше a great product but no connection with people who might want to buy it.
A practical example of this is TentCraft, a company that makes large tent-like structures for outdoor events like concerts. When covid hit, concerts were cancelled and TentCraft suddenly had no customers. So, they decided to try selling their tents as emergency shelters to hospitals that were overflowing with covid patients.
But they had no connections in the hospital business. They turned to ZoomInfo to get information and contacts for the industry and were able to get in touch with over healthcare facilities in less than a month.
The company went from having its worst month in March to its best month ever in April thanks to ZoomInfo. Thus, ZoomInfo's most valuable asset is its large database of organizations around the world. It can tell you who the decision makers are in an organization, what the organization's structure is, how the organization is funded, and even what technologies the company is currently using or looking for.
Besides the database, ZoomInfo is expanding to other horizontals that represent nice cross-selling opportunities. For example, /8085.txt ZoomInfo recruiter, which offers similar tools for recruiters looking for potential candidates.
There's also conversation intelligence, which uses AI to analyze sales peoples' interactions with potential clients for actionable signals. ZoomInfo's products have various features to address privacy concerns, such as the ability to opt out of its database. You can even do this before you're included in it.
Their solution has zoom meeting virtual office background resonated with customers. Their customers come from a wide variety of industries including software, manufacturing, and communications.
The problem that ZoomInfo is solving is one that I'm personally very familiar with, having started businesses myself. So, when I learned about this company, I was curious to see if it would be able to help me market zoominfo pricing 2022 - zoominfo pricing 2022 of my newer business ideas. I went to their website to check it out, and there was a free trial button in zoominfo pricing 2022 - zoominfo pricing 2022 few places.
I had to enter a bit of personal information to get the trial, and once I did, they said they would reach out to me about setting up the trial soon. I poked around a bit and found a chat function, so I sent a message with some more details about my use case. Just a minute later, I got a call from a sales rep, even though it was after hours. I told him about my use case, but he said that their database didn't cover the types zoominfo pricing 2022 - zoominfo pricing 2022 clients I was looking for which are ultra-small creative businesses, usually sole proprietors like artists and YouTubers.
This is what I expected, but hey it never hurts to ask. The sales rep was friendly and straightforward, which I appreciated. I heavily favor SaaS that's easy to set up with self service. Obviously, ZoomInfo isn't having trouble finding customers with how quickly they're growing, despite not being self service. Even so, if ZoomInfo is easy to use and offers a free trial, I'm left wondering why getting the trial can't zoominfo pricing 2022 - zoominfo pricing 2022 automated.
Maybe the software isn't that easy to use after all. Or maybe they don't want people signing up for the trial, taking the data they need, and then canceling right away. I'm not a sales rep at a big company, so I don't know for sure, but I do wonder whether their retention rate is harmed by people taking the data they need then leaving, and possibly even reselling the data they took.
I'm sure this is a violation of the terms of service, but it seems difficult to enforce. Once someone has exported the data, what's keeping them on the platform? Maybe the data is updated frequently enough that it's worth staying zoominfo pricing 2022 - zoominfo pricing 2022 the platform to always get new data.
Or maybe the value-added services are attractive as well. I never got the free trial, so I can't say for sure. Aside from not being able to poke around without talking to a sales rep, my other issue with my experience was the lack of transparent pricing.
They don't have clear pricing tiers visible on their website. Since that's usually paid up front, that isn't very accessible to small businesses, so it's amazing to me that they have as many customers as they do. I'm introducing a SaaS scorecard, which has seven metrics that I use to assess the quality of a SaaS company. The score is quantitative, and I choose the rating Elite, Average, or Poor based on a comparison to peers.
ZoomInfo does extremely well on this scorecard, especially since the retention rate is trending up. Another important consideration is how business analysts rate their product. Although ZoomInfo isn't covered by Gartner - which is my go-to firm - it gets great reviews from other analysts, where it's rated as a leader in four compilations.
Besides quantitative metrics, there are important qualitative factors to consider, which I separate into advantages, disadvantages, and unknowns. We envision Ссылка на страницу as an intelligence and engagement solution that can help you get more out of your CRM investment.
And we're never fighting for dollars against CRM solutions today. We're really trying to convert those systems of record to true systems of insights. ZoomInfo surprisingly doesn't seem to face much competition. As shown in the quote нажмите для продолжения, they don't compete with well known sales tech like Salesforce and Dynamics. Instead, they integrate with these platforms. I was surprised by how thin the competition is considering that ZoomInfo looks like a great business.
But this isn't unheard of with successful SaaS companies. Competition is always worth monitoring, especially if a big tech company enters at some point.
But, for now, ZoomInfo's position in the industry looks strong. It wouldn't be a stretch to say that it's a category-defining company. The flip side of this is that if ZoomInfo isn't displacing an existing product, it may face more headwinds in convincing potential clients and investors that its products are beneficial and higher quality than the competition. After all, there do seem to be smaller companies offering lead generation. Moat sources are highly qualitative for emerging growth companies.
For mature companies, it's possible to look at metrics like return on capital, but companies growing rapidly can't be expected to look good in this metric. Typically, moats in SaaS come from switching costs and occasionally network effects. ZoomInfo does seem to benefit from both of these. Its software has a mild learning curve, based on the difficulty I had getting it set up.
Because community members can help update the database and report issues with it, zoominfo pricing 2022 - zoominfo pricing 2022 are some network effects as well. At this point, I wouldn't assign much brand value to ZoomInfo. It's certainly not zoominfo pricing 2022 - zoominfo pricing 2022 household name. One other moat source I look for is what I call an innovation advantage.
By starting out with more features and adding new features faster than the competition, a SaaS company with an innovation advantage can sustain its market leadership for a long time. Zoominfo pricing 2022 - zoominfo pricing 2022 even included that multiple in my recent Rule of 40 article. But after taking a closer look at the financials, I am not sure where that multiple comes from.
In fact, I initially wrote this article from that perspective and briefly opened a starter position before realizing the error. It goes to show that it's important to double check everything before making investment decisions.
ZoomInfo looks richly valued compared to its direct competitors. They may be worth taking a look at as well, but they're guiding for just high teens revenue growth next year, which would change the story quite a bit if they can't significantly beat that guidance.
Historically, TechTarget has had high single digit growth rates and they seem to believe that a lot of their recent growth was covid-related. Compared to this peer group, ZoomInfo looks fairly valued.
Of course, one could argue that the SaaS space as a whole is in a bubble. And those multiples will be even higher if they're growing quickly. In ZoomInfo's case, there's not even a question about long-term profitability since they already have good operating margins.
It's really just a question of how long they can keep growing quickly. One can also argue that the whole tech sector is in a bubble.
But rather than avoid this exciting sector, I prefer to focus on finding high-quality stocks that look reasonably valued relative to their peer group and slowly adding to zoominfo pricing 2022 - zoominfo pricing 2022 over time. In the absence of a market crash or major change in the growth story, I'd consider ZoomInfo fairly valued in today's market.
Nevertheless, any richly valued stock comes with significant risk. Based on my analysis of quantitative and qualitative factors, the competition, and moat sources, ZoomInfo looks like zoominfo pricing 2022 - zoominfo pricing 2022 great company.
There are two things holding me back from investing in it. The first is zoominfo pricing 2022 - zoominfo pricing 2022 valuation, since although ZoomInfo is fairly valued relative to peers, Zoominfo pricing 2022 - zoominfo pricing 2022 don't want to hold too many stocks that have an extremely high valuation. The other thing that makes me pause is my own experience checking out the product, but since I'm not in the target market, I don't think it's fair to put much weight on this.
Despite these concerns, I lean slightly bullish on ZoomInfo based on its strong quantitative performance. Kennan is a software engineer who has worked at companies of all sizes, from as large as Google to as small zoominfo pricing 2022 - zoominfo pricing 2022 a single person. Although not an investor by training, he enjoys applying his technical knowledge to analyze high tech companies and find investment opportunities for a long term time horizon. The service shares research on growth stocks in high tech industries like SaaS and cryptocurrency, combining qualitative and quantitative research with a focus on timely events and opportunities.
Subscribers are able to ask questions in a chat room and request research about topics they're interested in. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it other than from Seeking Alpha. I have no business relationship with any company whose stock is mentioned in this article.
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